Porsche’s Youth Workshop Proves Marketing Innovation Isn’t Always Horsepower

For a company known for supercars and Nürburgring lap times, Porsche’s latest innovation isn’t found in a wind tunnel — but in a classroom. Or more precisely, in a newly refurbished industrial-tech learning centre in Leipzig. Welcome to the Porsche Erlebniswerkstatt: an experiential workshop designed to foster interest in STEM (or MINT, as the Germans…

Volvo Car Asahikawa Reopens with Scandinavian Precision and Purpose

Volvo Car Asahikawa Reopens with Scandinavian Precision and Purpose In a world overrun by hyperbole and hurried launches, Volvo’s latest showroom relocation stands out — not because it shouts, but because it whispers, elegantly. On 12th January, Volvo Car Asahikawa officially reopened its doors in Hokkaido, Japan, with a showroom designed not merely to showcase…

What Classic Motorbikes Teach Us About Timeless Marketing

What Classic Motorbikes Teach Us About Timeless Marketing Some machines don’t just move — they leave a mark. The Seeley Suzuki isn’t just a vintage motorbike; it’s a masterclass in brand legacy. Built by Colin Seeley around a young Barry Sheene in 1971, this was engineering with narrative — speed wrapped in story, horsepower wrapped…

KFC’s Bowl Cut Campaign: A Trim Too Far or a Marketing Masterstroke?

In the ever-competitive world of fast food marketing, it takes more than a snappy slogan or a slick ad to cut through the noise. Enter: KFC’s 2019 “Famous Bowl Cuts” campaign—an eyebrow-raising fusion of 90s nostalgia and modern stunt marketing. Because what better way to celebrate a pound of mash, chicken, corn, and cheese than…