Porsche’s Youth Workshop Proves Marketing Innovation Isn’t Always Horsepower
For a company known for supercars and Nürburgring lap times, Porsche’s latest innovation isn’t found in a wind tunnel — but in a classroom. Or more precisely, in a newly refurbished industrial-tech learning centre in Leipzig. Welcome to the Porsche Erlebniswerkstatt: an experiential workshop designed to foster interest in STEM (or MINT, as the Germans…